The Past

Fresh Digital
2514 Jamacha Road Suite 502
Rancho San Diego, CA 92019 USA

A Producer
Fresh Digital's Founder and current CEO, Michael Alvarez, formed a record label, Ripe Records in mid 1994 that focused on record production and distribution with Billboard Charting Top 40 hit songs. While the record label was building, Mr. Alvarez and Fresh worked successfully in distributing a direct mail catalog to over 1.4 million customers with Professional's Choice Sports Medicine Products, Inc. of Spring Valley, CA that boasted sales of over $1.5 million monthly.

Online Sales and Marketing
In early 1998, the Internet began bubbling and by the end of 1998, Mr. Alvarez retired most of its analog business and focused toward digital technology opportunities. Fresh's first major Internet marketing challenge started with Pixels3D in late October 1998. In October 1998 Pixels3D consisted of a single man, Andrew Bryant, in his garage with monthly sales of only $300. The total user base included 67 3D animators. Today Pixes3D averages $65,000 in sales a month and has over 30,000 dedicated users. Fresh's CEO, Mr. Alvarez, and current President, Gil Ortega were in charge of marketing, sales and distribution of Pixels: 3d. With Fresh's help Pixels3D is now a global power. Mr. Alvarez and Mr. Mendiola still hold a 21% stake of Pixels Digital, Inc. as the company sold 80% of it's technology to Apple Computer.

Website Production
Confidently, we are experts in web design, branding, e-commerce and online software solutions. Fresh's clients range from agencies including Balboa Travel, technical companies like Leopard Logic, software companies like Pixels3d, feature films like Gone in 60 Seconds, television stars like Emilie Deravin, CPA's including A.v.Arias, and financial institutions like Fidelity Investments.

Our online B2B Applications are built on rock solid SQL platforms and have helped our clients increase both Gross Profits and Sales. Don't hesitate for a moment, contact us to help your firm grasp future opportunities today.

Music Song writer, Publisher, and Video Producer
Mr. Avarez and Ripe Record's artist found success targeting the tween Disney girls with Jaimie Lee Hoffman, aka, J-Me and AJ.

The Present
June 1, 2008, Fresh is an Internet production company with a unique combination of strategic thinking, creativity and technological expertise. Fresh works to achieve business strategies for the rapid development of Internet marketing and Internet solutions for Web Communities.

Our company has develops ways to sell product, services, and above all to ensure the success of our clients through community centered ecommerce web sites.

Our Industry leading Hosting services include web hosting on shared or dedicated web servers, co-location at our advanced Fresh DataCenters, and application hosting including e-commerce solutions.

The Future
Fresh's vision for the future is to pioneer the use of creativity and digital technology to change the way business gets done. To achieve our goal of becoming the leading strategic Internet services firm, we will continue to leverage and expand our industry expertise, develop our technology capabilities, expand our geographic coverage, capture and broadcast our knowledge and best practices, expand our client relationships, and recruit, retain and train experienced professionals.

With the number of worldwide Internet users predicted to increase over 800% between 2000 and 2010, Fresh has recognized the need to globalize Internet presence. By Fresh translating site content and adapting the messages, design, and iconography to various international markets, companies can create stronger customer and employee loyalty, greater brand identity and stability, and a wider potential client base. As larger numbers of non-English speakers join the digital community, companies must recognize globalization as a forward-looking innovation.